Science has shown that as we age our ability to absorb calcium reduces. In fact some reports indicate that our ability to absorb calcium from our diet declines by 60% from childhood to adulthood. What can you do to promote healthy bones and teeth? New & Improved Forever Calcium® provides the clinically proven quantities of Calcium, Magnesium, Zinc, Manganese, Copper and the Vitamins C & D to help maintain proper bone structure and function. You depend on the strength of your body every day, and it starts from the inside out. Forever’s new form of calcium, Di-Calcium malate, is most effective at promoting optimum bone building since it stays in the blood stream longer and does not interfere with the natural pH balance in the stomach. Additionally, our proprietary mineral blend is smaller and more absorbable than our previous formula.